We announced our name change at the beginning of 2019! You can read our announcement here, https://cheershealth.com/spontaneous-consumption/our-big-2019-announcement-thrive-r-is-officially-cheers-r-plus-other-big-updates
In the beginning, we thought that we would make products that existed in a few different categories ranging from alcohol-related health products to general multi-vitamins.
However, as time went on and our business progressed, we realized that what we do best (and frankly what we cared about most) is creating products designed to make the consumption of alcohol a healthier, happier, and better experience overall.
We wanted our brand to tap into that rich, as old as humans themselves, universal meaning of what it means to say “Cheers” while drinking an alcoholic beverage with friends, families, or even strangers.
For us, “Cheers” is that quintessential moment of recognizing that you’re sharing the present moment with someone and are hopeful about what the future will bring!